The Cycle Store

Happiness is…  people who love bicycles, building the brand for a store that sells bicycles

When a friend called to ask if I’d like to work on the brand identity for their cycle store I almost forgot to breathe.

The cycle store is a chain of specialist bicycle stores located in Chennai. They are part of the same team that put together the weekend Chennai bike rides..
If you are in Chennai, do drop in for a ride.