Market research firms frequently present Research Data to their customers as a part of ongoing research projects, typically aimed at senior executives. In most cases, research data is traditionally presented in a binder with thick reams of printed material, making it boring for anyone to read except perhaps researchers and data scientists.
So, when a research company asked us to think of ways to communicate insights from their latest study for Lenovo, we decided to treat the communication collateral like we would a media campaign. We made it predominantly visual.
Making Research Data easier to understand
We photographed busy streets in Bangalore and used those visuals to convey what the customer’s target market may look like. We integrated the most critical information using graphs and data visualisations in a brief cheat sheet, so the agency’s customers need not wade through reams of research material for the most important insights.