The idea probably started as a pet peeve, which turned into full blown realisation and then insight.
When Pari Natarajan, the CEO of Zinnov first asked us if we could think of ways to communicate with Indian expats, we decided on an animated video as being the most direct way to communicate the concept.
We worked closely with the Zinnov team to gather data, to determine the most important value propositions for the pitch. The finished film was used to pitch the idea at a Zinnov event, and was seeded on all their social pages.
The result – From Seed to fully grown concept
Today Zinnov Management Consulting hosts ” Return to India” specific events for expats abroad. You can follow them here.